Close marketing loop to increase sales
by Editor on 18 March 2013
The ability to measure sales activity against actual marketing expenditure - commonly referred to as “closing the marketing loop” - has historically been a challenge for all retailers, decreasing the overall effectiveness of marketing campaigns. Bevan Ducasse, CEO of wiGroup, says that new developments in the mobile space will solve this limitation moving forward. “Linking marketing spend to actual performan...
New Maslow Sandton ready for business
by Editor on 24 January 2013
The Maslow Hotel, Sun International’s new business hotel opens on 07 January 2013 following a R250-million refurbishment of the hotel formally known as The Grayston. The scope of work encompassed a complete internal and external refurbishment including, guestrooms, modernisation of the public areas as well as food and beverage outlets, landscaping of gardens including the pool and terrace, reconstruction of the co...